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How to create promotional tracking links

Updated: Mar 31, 2015

  • With Eventbrite's promotional tracking links, you can track any number of different campaigns with a unique URL for each effort (emails, flyers, newspapers, you name it). Get started creating these custom links in the Invite & Promote section of your event's Manage page.

Go to your Event Dashboard.

After logging in, click Manage next to your event from My Events.

My Events

Pro Tip: You can see how Eventbrite's promotional tools are working for you from your Event Dashboard (use this guide to look up any unfamiliar tracking link codes).


Click Tracking Links under Invite & Promote on the left-hand side.

Invite and Promote menu

Name and create a tracking link.

Enter the Name of your tracking link. As you type, you'll see that a unique tracking link is created in the box below. When you're done, click Create.

Example: You can create a tracking link for a newsletter you’re partnering with called Daily Digs. Type “DailyDigs” (no quotes) into the name field and have this promoter use this link in the emails they send so you can track traffic from this source. You could even use DailyDigs1, DailyDigs2, etc. to track each newsletter mailing.


Note: If you've created a custom URL for your event, you'll see two boxes appear when you create a tracking link. Copy either link and distribute it to your promoter—both will lead visitors to your event page.


Distribute links to promoters.

Copy the link you created and distribute it to the relevant marketing outlet or promoters.


Check the performance of each tracking link.

Now that you've created a link, you can view a list of all your tracking links and their performance by clicking Tracking Links in the left-hand menu from the Manage section of your event.

Tip: Affiliate programs are another great tool to promote your events and track the progress of promotional efforts. You’ll also be able to offer a referral fee to any promoters that drive ticket sales after signing up for your affiliate program.


Note: With tracking links, affiliates will not be able to see the progress of their specific traffic link. Only the event organizer and any subusers granted access to the account and event can see this information.

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