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Track my promotional activities
- Create unique tracking link for each promoter or marketing outlet
- Access visits, tickets sold and sales for each link
- Use data to strategically apply your promotional muscle
- See benefits of promotion Eventbrite does for you automatically
Tip: For more information about promoting your published event, click here!
1
To get started, go to your event's Manage page by clicking on My Events at the top of the page, and then clicking on the name of your event. Once on the Manage page, select Track Attendee Activity on the features menu on the left side of the page.
2
You can create a new tracking link by first entering a Name for your tracking link. As you type, you'll see that a unique tracking link is created in the box below. Copy this link to your clipboard, and distribute it to the relevant promoter or marketing outlet. Then click Create.
When the tracking link is used for the first time, a statistical box will appear on the Attendee Tracking Activity page in the Your tracking links section that will track the number of visits, tickets sold and amount collected for that particular tracking link.
Note: If you've created a custom URL for your event, you'll see that two boxes appear when you are creating a tracking link. You may copy either link and distribute it to your promoter since both links will lead visitors to your event page.
3
You can check on the progress of the existing tracking links in your event by clicking on Track Attendee Activity from the Manage page of your event. There, you can view a list of all the tracking links in your event and the number of visits, tickets sold, and total sales, that each has generated. You can view an Attendee Summary report by clicking on Attendee Report from the Quick Actions dropdown menu to the right of the name of the tracking link.
At the top are links that have been automatically created by Eventbrite to generate even more sales without additional effort from you. Below this are any tracking links that you have created, as well as the button to create a new link.
Note: Here's a guide to the codes that may appear in your list of Eventbrite-generated links. If you see any of these codes listed for your event, you'll know the visits and revenue that Eventbrite drove to your event without any additional effort from you!
- atom: Eventbrite RSS feeds
- efblike: Facebook news feed from an attendee liking an event
- efbnen: Facebook news feed event name link
- efbnreg: Facebook news feed register link
- eorg: Eventbrite organizer page
- eorgf: featured event on your Eventbrite organizer page
- erec: Eventbrite recommended your event to attendees in their Eventbrite account
- esli: LinkedIn share link on your event page
- estw: Twitter share link on your event page
- etckt: ticket widget
- eweb: Eventbrite website integration
- incompleteregistration: automatic email sent when a registration isn't completed
- rss: Eventbrite RSS feeds
- auto: event search auto-suggest
- autohome: event search auto-suggest on our homepage
- connect: Facebook connect
- eivtefrnd: 'invite friend' link on your event page
- estwbreg: Twitter tweet button link
- zvents: Zvents events auto listing
- eotw: links from Twitter to your Eventbrite organizer page
- eoln: links from LinkedIn to your Eventbrite organizer page
4
To take a quick look at the progress of the Eventbrite-generated Tracking Links, you can simply scroll down in your event's Event Summary page until you see the Eventbrite Promotion Sources box. There you'll see the list of tracking links that we've generated and how much money they've helped you make in gross ticket sales.
You can always view the entire list of tracking links by clicking Track attendee activity.
Tip: To learn how you can use the Eventbrite Promotion Sources summary to fine-tune your future marketing efforts, check out this post on our blog!
Have more questions? Contact us!
