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Google Analytics integration

Updated: 09/07/13

Google Analytics integration

  • Use Google Analytics to track visitors to your event page

Note: While nearly instantaneous in most cases, Google Analytics can sometimes take up to a couple of days to recognize the newly activated integration with your Eventbrite event.


To get started, first sign up for a free Eventbrite account or log in to your existing Eventbrite account and create an event.

To access an already-created event, click My Events at the top of the screen and then click on the name of your even to go to the event's Manage page.

On the Manage page for your event, find the Page URL/web address for your event page at the top right.

Highlight and copy the URL, which you'll soon be pasting into a page in your Google Analytics account, as detailed below. 


Log in to your Google Analytics account and click on Admin at the top right. Then click on the name of the account you’d like to add a website property to. Finally, click on New Property (web or app).   


Note: If you haven’t used Google Analytics before click here to learn more!


On this page, create a new Google Analytics web property for your event page. You'll want to select the option to track a Web Site. If you are tracking more than one event, you’ll want to have a separate Google Analytics web property for each event page. Paste in the URL for the event page that you copied in Eventbrite, select the time zone country/territory and time zone, then click Get Tracking ID.


Note: Make sure to paste in all of the event page URL except for the “http://”, as shown in the image below.


You’ll be taken to a page listing the Tracking ID tracking code. This tracking code looks like UA - ####### - #. Copy this ID tracking code.


Back in Eventbrite, go to the Manage page for your event, by clicking on My Events at the top of the screen, then clicking on the name of your event.

Click on Google Analytics, found on the features menu on the left side of the Manage page.

Paste the Tracking ID you got from Google Analytics into the text box, then click Save Changes. Nicely done!


Note: It will take a few minutes for the information to update in your Google Analytics account, but you'll soon be able to access the tracking reports in Google Analytics!

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